Using the principles of Gladwell's Tipping Point, once the number of members reaches a certain critical mass (10, 50, 2000) and action is triggered: a sale, a press release, a protest.
Campaigns are tools for people to organize a group action that occurs only when enough people join to make participation worthwhile. Campaigns can be used for any situation where people want safety in numbers, from planning a party to boycotting a corporation to saving chickens.
Check out the simple, clever animations used to demonstrate the types of people, the problems they want to tackle, and the resulting campaigns--that can use The Point to catalyze change.
Continue reading "The Point: Web 2.0 tool for creating your own change" »
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