Several things have contributed to their success. One, according to Herting, is the rise of information visualisation across the media and in business, born out of a fatigue of PowerPoint and the need to communicate clearly and succinctly in a time-starved digital world. Another is a current vogue for hand-drawn visuals, particularly in advertising. "There's a great strength in having a human connection – a hand-drawn image – when everything is so digital," says Willems. "It's a nice contrast."
Without digital cameras and internet connections, of course, ImageThink wouldn't have nearly the same exposure. But at SXSWi, the largest technology festival in the US, where everyone is looking for the next high-tech solution, it's good to know that a lone person drawing on a white surface with a set of coloured marker pens can still hold a crowd in thrall.
Full article:
http://www.guardian.co.uk/technology/2012/mar/25/image-think-technology-idea-... Posted via email from The Center for Graphic Facilitation
Via ImageThink (@ImageThink) Read the article by Killian Fox from SXSW. fb.me/1ISqEJLiw
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