The Good Sheet, which hits Starbucks (SBUX) counters each week leading up to the election, tackles one election topic per issue: energy, carbon emissions, health care, immigration, education, etc. Starbucks' goal is to get people talking about the issues that matter.
"We had been looking at ways to bring a little bit of those conversation-starters into the Starbucks environment," said Terry Davenport, the senior vice president for marketing at Starbucks. SOURCE
The long newsprint sheets fold down into a compact 5" x 5" square, but when unfurled they are packed with statistics and detail that illuminate the complexity within each topic.
The project brings together an innovative publication (100% of your subscription goes to a charity of your choice) and America's version of cafe culture (the proverbial "third place") in order to seed the conversations that will face the next US administration and congress.
View each GOOD sheet on-line at: http://good.is
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