Mark Pinto's Sketchy Mind

Cleveland-based graphic facilitator Mark Pinto has launched a blog packed with images and thoughts on the profession of idea image-making: SketchyBiz.

Pinto posts on humility, e-marketing, sustainability and biomimicry.

clipped from sketchybiz.blogspot.com Two nationally known authors and speakers on the subject:  John Jantsch (Duct Tape Marketing) and David Meerman Scott (the New Rules of Marketing and PR) who linked to a packed luncheon via the web (talk about "e").  The takeaway, in summary of the day, was this: It's not about me (or you!) it's about serving the community Its about raising all ships It's about mutually beneficial giving for free (say goodbye to your intellectual hording) And to answer the one question that must plague everyone's entrepreneurial mind - "How on God's green earth do I make money?".  The question posed by one and only brave participant at lunch was  answered in three steps by David Meerman Scott: Step One - Give away your knowledge for the good of the community (it takes up a lot of space, has psychic  weight, AND let's face it - there really is nothing  new  under the sun). Step Two - Write a book by pulling your stuff together around YOUR approach (which is more of a marketing tool than it is a money-maker). Step Three - Sell to clients who can use your services and like your approach ($$$$$$$). To see my visual notes from the day click here.