Showing the Backstory

One of the running themes at Worldchanging is the importance of knowing the backstory of the things we use and buy. There's no better incentive to be a responsible consumer than seeing previously invisible (and frequently unsavory) aspects of our commodities. Arlene Birt has begun designing communications campaigns for edible products; specifically, she has dragged the lifespan of a chocolate bar into transparency, from unharvested cacao bean to first delicious bite, by designing an easy-to-decipher graphic label for the interior of a chocolate bar wrapper. Check out the clever use of simple information graphics used in her project, Background Stories.