On December 5, we conducted a survey our community of graphic recorders and facilitators how they explain the value of their service.
Julian Burton of Delta 7 in London was fortunate enough to have the national news service explain the value for him.
In this video segment broadcast on BBC Two, Julian's work is profiled and the reporter also interviews one of his clients, BAE Systems Regional Aircraft, a leading provider of regional aircraft and support services to regional airlines throughout the world, with over 1000 aircraft and more than 160 customers in 80 countries. [See video.]
From a related article in the London Business Times:
With BAE Systems, it was clear that employees were weary with constant initiatives, generated either by the customer, the Ministry of Defence, or the management. “I was showing the picture to engineers and their first reaction was ‘Uh-oh, here’s another one’. So I put that in the picture with a little guy saying ‘Oh no, not another strategy’. ”
Mr Burton has worked for 60 companies since he began his management consultancy business, many of them leading FTSE 100 players, and he has found a rich seam of problems that keep him in work. “It is almost universal that, for senior people, communication is a one-way system. That means the workforce can’t make sense of what is being asked of them,” he says.
At BAE Systems, the picture had a dramatic impact on the workforce’s comprehension of the strategy. After 150 copies of the picture were discussed, understanding shot up to 82 per cent.
Management believes it has also had an impact on the bottom line. “The business has grown by 40 per cent in the past two to three years. In the view of the board, a lot of this success is down to the engagement process,” says Ms Adams.
Great video -- I love how loathing for PowerPoint came up twice.
Posted by: austin | December 18, 2006 at 01:04 PM