[ PHOTO: "Storyteller, Tibet Sera Monastery" by jordan1962 ]
In The Power of Myth, when the journalist Bill Moyers described his experience interviewing the great scholar of comparative religion and collector of ancient stories, Joseph Campbell, he said: "Campbell began his answer to my question as he often did.. with a story."
In the modern age, however, we tend to endure presentations more often than we engage in authentic storytelling.
As members of the human tribe, what we are moved by--what we condense our own experience and meaning into--involve stories. Today, we are swimming an tsunami of pent up stories enabled by the
kaleidescope of new media storytelling medium and cheap,
consumer-created content.
Graphic facilitators belong to a vast and diverse cosmology of
visual storytellers. And the most valuable asset we have, as well as
the greatest service we can render, is to illustrate the greater truth
that hides beneath the words of our audience's stories.
The CEO of Saatchi & Saatchi Worldwide, Kevin Roberts, often quotes Rolf Jensen of the Dream Company that “the highest-paid person in the first half of the next century will be the storyteller.” Roberts goes on, however, to emphasize the necessary ingredients in all great stories, beginning with the primary element: truth.