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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School

John Medina
The brain is an amazing thing. Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know.

Dr. John Medina is a developmental molecular biologist and research consultant. He is an affiliate Professor of Bioengineering at the University of Washington School of Medicine. He is also the director of the Brain Center for Applied Learning Research at Seattle Pacific University.

Medina's Brain Rules book, DVD and on-line tutorials make the complexity of our individually wired brains both understandable and fun. Lots of content also available on YouTube--including the location of the elusive Jennifer Aniston neuron!

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