Various practioners in marketing and investment services gathered in Boston to explore the
implications of the coming Age Wave.
As Baby Boomers reach the age of traditional retirement, fewer and fewer of them are able--or-willing--to trade in their Blackberries for rocking chairs.
Faith Popcorn's BrainReserve is a consultancy that combines extensive monitoring of official research, crackpot weblogs, and detailed ethnographic documentation in order to track 15+ trends that affect society.
At this forum on retirement trends, the BrainReserve identified the "Curation Nation" trend as one to watch: More Americans are receiving--and giving--advice about investing and healthcare, and they do so as strangers, as peers, as allies again "The System".
Blogs and podcasts have given the power to advocate (and mislead) to the common tinkerer. The powerbrokers in Curation Nation look less like the diligent inventor/businessman Thomas Edison, and more like the revolutionary pamphleteer Thomas Paine.
If corporations don't listen to the wisdom and wishes of the masses, they could find themselves receiving a rude wake-up call: a massively eroding share of the market in which trust is the prime currency.
- Faith Popcorn, The Popcorn Report, 1991
"The
trouble in corporate America is that too many people with too much
power live in a box (their home), then travel the same road every day
to another box (their office)."
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