Drawing from more than fifteen years of research and analysis, Maddy Dychtwald combines her engaging delivery with humor, anecdotes, examples and illustrative multi-media. She helps business executives, managers, sales groups and recognition groups understand the changing wants and needs of the new "cyclic" consumer and employee.
Cycles: How We Will Live, Work and Buy
Based on the research and original ideas featured in her February 2003 released book with the same title, this new ground-breaking presentation provides a new view of how cyclic consumers live, work and buy, and the staggering implications for the marketplace, the workplace and our lives.
Drawing on extensive research and analysis, Ms. Dychtwald presents a powerful and actionable analysis of the key demographic, social, and lifestyle trends that will impact business, the consumer marketplace, and the workplace in the decade ahead.
The Empowered Generation: Capturing the Boomer Market
If you're involved in any aspect of business where insight into the customer or employee counts, this presentation will bring into sharp focus the heart, soul, mind, body, and pocketbook of mid-life boomers, the most attractive and influential segment of the consumer marketplace and the workplace.
A provocative overview of the four generations active in today´s marketplace and workplace (echo boomers, Xers, boomers, and matures) in terms of their values, lifestyles, work styles, purchasing preferences and hot buttons. You will learn how generational identity impacts what products and services Americans are likely to buy, how the generations can effectively work together, and how you can maximize opportunities with each group.
The Age Wave
A comprehensive analysis of the social, economic and lifestyle implications of the aging of America, including who maturing Americans are, what they want, their impact on the workforce, their impact on the marketplace, and a preview of the products, services, technologies, and marketing strategies that will win this group over.