Mark Hurst, Founder, Creative Good
Widely credited for popularizing "customer experience" online, Mark Hurst has worked since the birth of the Web to make Internet technology easier to use.
In 2002, Hurst was named "one of the 1,000 most creative individuals in the U.S." in Richard Saul Wurman's book 1,000. InfoWorld magazine named Hurst Netrepreneur of the Year in 1999. When Mark Hurst founded Creative Good in 1997, it was the world's first user experience consulting firm. Hurst also create a blog to record the weakest customer experiences and worst product designs, This Is Broken.