In every seatback on every airliner from every country throughout
the world, there it is: the laminated safety card. Yes, these colorful
works of universal illustration all answer the same basic questions --
Where’s that life vest? How does the oxygen mask work? Where’s the
closest exit? -- but every plane and every airline has its own unique
system of graphic shorthand to communicate quickly and across language
With origins in the nautical safety, the art and
craft of designing infographics for airline passengers had to swiftly
evolve to cover new territory – namely, potential death in a fiery
crash after severe aeronautical trauma.
Broadcast on IT Conversations, Ze Frank kicks off day
two of Pop!Tech with his unique style and in-depth exploration of the
mysterious culture surrounding of airline safety cards.
tapping into an underground network of people who collect these cards,
he analyzes examples from the early days of air travel to the extremely
graphic graphics on Azerbijani Air.
Pop!Tech 2005's title of "Grand Challenges" describes and motivates
this year's talks. After the conference a special round table of ten
young African leaders reviewed the conference from their unique
In a discussion moderated by Fortune Magazine's David Kirkpatrick, the
ten Sun Participation Fellows discussed their views of the Grand
Challenges presented at Pop!Tech. From all areas of Africa and
representing many fields, the ten leaders shared their ideas about
technology, poverty, community, activism, health care, politics and
Darell Hammond has
created an effective delivery mechanism to get playgrounds built by
bringing together communities and corporate volunteers in
underprivileged communities in the United States.
communities the pent-up demand for spaces to play results in young
people turning to television or video games, or worse, to gangs and
drug abuse. And now Darell is seizing the historical moment to move
beyond playgrounds to institutionalize the "right to play" for every
Blueprint for Action: A Future Worth Creating
Thomas P. M. Barnett
The New Map Game
This is a preview of the sequel to The Pentagon’s New Map.
Barnett spoke of his relationship with his editor, Mark Warren, as they
devised strategic delivery of the book to average Americans. He
admitted the need for someone to translate down and explain to the
Various practioners in marketing and investment services gathered in Boston to explore the
implications of the coming Age Wave.
As Baby Boomers reach the age of
traditional retirement, fewer and fewer of them are
able--or-willing--to trade in their Blackberries for rocking chairs.
Faith Popcorn's BrainReserve is a consultancy that combines extensive monitoring of official research, crackpot weblogs, and detailed ethnographic documentation in order to track 15+ trends that affect society.
At this forum on retirement trends, the BrainReserve identified the "Curation Nation" trend as one to watch: More Americans are receiving--and giving--advice about investing and healthcare, and they do so as strangers, as peers, as allies again "The System".
Blogs and podcasts have given the power to advocate (and mislead) to the common tinkerer. The powerbrokers in Curation Nation look less like the diligent inventor/businessman Thomas Edison, and more like the revolutionary pamphleteer Thomas Paine.
If corporations don't listen to the wisdom and wishes of the masses, they could find themselves receiving a rude wake-up call: a massively eroding share of the market in which trust is the prime currency.
trouble in corporate America is that too many people with too much
power live in a box (their home), then travel the same road every day
to another box (their office)."
With the more than 76 million baby boomers turning 50 at a rate of one every seven seconds, the stakes are high.
may not have enough time to introduce a number of the innovations
already developed," Coughlin said. For example, new technology designed
to adapt cars to the needs of older drivers can be applied in two to
three years by automakers, but it may take a further 10 years for these
changes to percolate through the national fleet, he said.
means the oldest baby boomers will not reap the full benefits until
they are around 75. Changes to the home and community can take even
longer. "The Conference on Aging offers us a rare chance to accelerate
the process and help older Americans stay productive and connected,"
Coughlin, who joined MIT's Center for
Transportation and Logistics and Engineering Systems Division in 1997,
is also director of the U.S. Department of Transportation's New England
University Transportation Center.
Beginning with his work on
older drivers, supported in part by the transportation center, he went
on to establish the MIT AgeLab. The first research facility of its
kind, the AgeLab brings together the public and private sectors to
craft solutions for an aging population.
from more than fifteen years of research and analysis, Maddy Dychtwald
combines her engaging delivery with humor, anecdotes, examples and
illustrative multi-media. She helps business executives, managers,
sales groups and recognition groups understand the changing wants and
needs of the new "cyclic" consumer and employee.
Cycles: How We Will Live, Work and Buy
on the research and original ideas featured in her February 2003
released book with the same title, this new ground-breaking
presentation provides a new view of how cyclic consumers live, work and
buy, and the staggering implications for the marketplace, the workplace
and our lives.
Power Trends for the New Millennium
on extensive research and analysis, Ms. Dychtwald presents a powerful
and actionable analysis of the key demographic, social, and lifestyle
trends that will impact business, the consumer marketplace, and the
workplace in the decade ahead.
The Empowered Generation: Capturing the Boomer Market
you're involved in any aspect of business where insight into the
customer or employee counts, this presentation will bring into sharp
focus the heart, soul, mind, body, and pocketbook of mid-life boomers,
the most attractive and influential segment of the consumer marketplace
and the workplace.
Across the Generations
provocative overview of the four generations active in today´s
marketplace and workplace (echo boomers, Xers, boomers, and matures) in
terms of their values, lifestyles, work styles, purchasing preferences
and hot buttons. You will learn how generational identity impacts what
products and services Americans are likely to buy, how the generations
can effectively work together, and how you can maximize opportunities
with each group.
The Age Wave
comprehensive analysis of the social, economic and lifestyle
implications of the aging of America, including who maturing Americans
are, what they want, their impact on the workforce, their impact on the
marketplace, and a preview of the products, services, technologies, and
marketing strategies that will win this group over.
Widely credited for popularizing "customer experience" online, Mark
Hurst has worked since the birth of the Web to make Internet technology
easier to use.
In 2002, Hurst was named "one of the 1,000 most creative
individuals in the U.S." in Richard Saul Wurman's book 1,000. InfoWorld magazine named Hurst Netrepreneur of the Year in 1999.
When Mark Hurst founded Creative Good in 1997, it was the world's first user experience consulting firm. Hurst also create a blog to record the weakest customer experiences and worst product designs, This Is Broken.
If you're looking for love in all the wrong places, try surfing over to Match.com. It is the world's largest online personals service, with more than 900,000 paying subscribers and more than 12 million users in more than 30 countries.
In addition to its own Web site, the firm operates the personals pages of Internet portals America Online and Microsoft's MSN. It also offers vacation and events planning services
for singles, messaging and wireless services, and a personal attraction test.